Phillip Mills is Chief Executive Officer of Les Mills International, a company started by his father, and under Phillip’s reign has developed into one of the world’s leading creators and distributors of group fitness programs.
　　A former Commonwealth Games hurdles finalist in 1974 and 1978, Phillip studied at the University of California, Los Angeles, on a track scholarship, where he graduated in philosophy in 1978.
　　Inspired by the aerobics boom he had witnessed in the USA, on his return to New Zealand, Phillip developed his own group exercise system that would later grow to include the ten group fitness programs currently distributed by Les Mills International.  Today, there are 160 million attendances at Les Mills’ classes each year, with 70,000 instructors teaching across 75 countries.
　　Phillip was Ernst and Young Entrepreneur of the Year for New Zealand in 2004 and won the KEA World Class New Zealander Award for New Thinking in 2009.  Phillip is married to Dr Jackie Mills, a medical practitioner and Director of Group Fitness for Les Mills.     Phillip is also a committed advocate for “green” business. He heads a group of business leaders lobbying for green business policy, and he and his wife Jackie are the co-authors of Fighting Globesity – A Practical Guide to Personal Health and Global Sustainability (Random House, 2007).
His Sessions:
NO.1：Secrets of the World's Most successful Fitness Facilities
　　Based on 44 years in the industry and the experience he has gained working with 15,000 facilities worldwide, Phillip will overview what he sees as the key factors in operating highly successful clubs. He will cover:
　　1. Best practices in club design
　　2. The modern approach to membership sales
　　3. Latest approaches to maximizing member retention
　　4. Key management metrics and philosophies
　　5. Latest trends in personal and group training.
　　The world’s greatest health clubs do one main thing incredibly well: they motivate their members to attend the gym.  “Attendance is the most important metric in any facility,” says Phillip Mills.  “Members who pay but don’t attend will fail to renew their memberships, and they won’t recommend you to their friends.”
　　In this session Mills distills four decades of research and experience to reveal the secrets to getting your members to keep coming back – and how you can build on attendance to create a positive cycle of member retention, word-of-mouth advertising and more sales. Mills focuses in particular – but not exclusively – on the role of group exercise in driving attendance, and shows how all elements of a facility’s offering can build an irresistible package.

• Why “motivation” is the main thing your offer members in your health club – and what that means for your business.
• Why attendance data is the most important measure of your success in motivating your members – and what to do with your attendance data once you have it.
• How to maximize member retention by creating specialist programming for which you can charge a premium.
• Why building social bonds in your club is a key to motivation and attendance – and how to do it.
• How to inspire and incentivize your staff to make your club and your members more successful. 

NO.2：The Golden Rules of Group Exercise Management
　　As CEO of a company supplying exercise programming and staff training to 15,000 clubs worldwide, Phillip will share with you the key elements of building a world-class Group Exercise operation in your clubs. Topics will include:
　　1. Key management metrics and business planning.
　　2. Best practise in studio design.
　　3. Recruiting, training and motivating top employees
　　4. Successful Group Exercise marketing.
　　5. Latest global trends in popular exercise programming

　　Successful group-exercise programming is both art and science. Phillip Mills presents in simple, practical the ways to measure group fitness: what benchmarks your club should aspire to; how to use the data to plan, adjust and succeed.  What are the best clubs in the world doing to increase membership and improve retention?  Are there studio secrets that are proven to motivate your members more than others?  CEO and founder of Les Mills International, Phillip Mills, shows you how to build stronger and deeper member relationships with case study examples.

• Simple ways to measure the contribution group exercise is making to your club, and where you might do better
• How to turn your key group-ex data into practical steps for profitability and member achievement
• Seize on key trends, motivate your members and retain them for longer as a result.
• Global examples of first-class marketing and staff-driven member engagement

About Les Mills

　　LES MILLS™ group fitness programs change the lives of millions of people in 14,000 clubs across 80 countries. Our mission is to create a fitter planet, one workout at a time. Every day we challenge participants to put aside whatever else is happening, and lose themselves for an hour in one of the world’s most popular group fitness classes.
　　From its base in Auckland, New Zealand, we renew our 10 programs every three months with new choreography, licensed music and instructor education - creating an invigorating exercise experience known around the world.
　　With Les Mills you’re not just exercising, you’re joining in on something bigger than yourself. Gain the energy of THE GROUP EFFECT™ as one of our 90,000 certified instructors guides you through a hugely motivating workout set to amazing chart-topping music.
　　You’ll unleash yourself, fall in love with fitness, and change your life. You’ll sweat, you’ll shout - you may even curse us - but you’ll leave feeling exhilarated. And tomorrow you’ll come back and do it all again.